Michael Wieder, the Dad Behind Lalo

June 12, 2026 - 21:49

Michael Wieder, co-founder of the baby brand Lalo, has a lot on his plate. Between running a growing business and raising his children in New York City, he has learned that the key to balancing it all is embracing the chaos rather than fighting it. In a recent conversation, Wieder opened up about the realities of modern parenting in a dense urban environment, where space is tight and schedules are packed.

He emphasized that finding joy in everyday moments is what keeps him grounded. Simple things like a shared laugh over breakfast or a quiet walk to the park matter more than any business milestone. Wieder also spoke about the importance of being present, even when work demands attention. He admitted that the pressure to be a perfect parent is unrealistic, and that he and his wife focus on being consistent and kind rather than flawless.

For Wieder, Lalo was born out of a need for products that fit the real lives of families, not just a curated Instagram feed. He believes that parenting is messy, loud, and unpredictable, and the best tools are the ones that make that mess a little easier to manage. His advice to other parents in the city is simple: give yourself grace, lean on your community, and don't forget to laugh at the absurdity of it all.